Touchdown Strategies Launches New Research and Customer Insights Division

Some familiar names in communications and have announced a new collaboration that leverages their skills and expertise into a new suite of client offerings.

James Davis, president of Touchdown Strategies, announced that Raghavan Mayur, president of TechnoMetrica, will serve as an advisor to his firm, providing custom research and analysis that supports data-driven public affairs, communications and marketing strategies. Davis also announced that Mark Pfeifle, president of Off the Record Strategies (OTR), will serve as an advisor.

The partnerships enhance Touchdown’s capabilities, while providing clients a one-stop integrated research, strategy development, and communications and marketing capability.

We’re proud to team-up with Raghavan Mayur and the TechnoMetrica team. Their survey and market-research capabilities are highly regarded in the business, government and non-profit communities and we’re thrilled to take it to the next level,” Davis said. “Communications veteran Mark Pfeifle and OTR add a wealth of invaluable international, cybersecurity and crisis communications experience to the team.”

“We look forward to providing a one-stop solution for our clients. We bring innovative, cuttingedge measurements and strategies in one place. We strongly believe that our clients will not only benefit from our solutions, but will also realize significant cost savings,” Mayur said.

James Davis is one of the top advisors in our industry and he’s the hardest working. That’s why Touchdown Strategies is quickly becoming an industry leader in innovative marketing and strategy solutions despite enormously challenging and changing times. I’m honored to help James and Mayur achieve success for people and organizations across the world,” Pfeifle said.


James Davis, president of Touchdown Strategies, has advised major corporations, family businesses, NGOs, and government and philanthropic leaders around the world on communications, crisis management, marketing, brand development, legislative affairs and more. Prior to founding Touchdown Strategies, Davis spent seven years as a senior communications executive with the high-profile philanthropic Stand Together community. During his career, Davis helped shape narratives around some of the most notable world events. He served as a key advisor to BP during the 2010 “Deepwater Horizon” response and recovery, spearheaded Pentagon communications under Defense Secretaries Donald Rumsfeld and Robert Gates, led communications at the 2012 Republican National Convention, and guided a nationwide campaign to help neighbors reduce poverty and addiction.


Raghavan Mayur, the president and founder of TechnoMetrica, is a nationally renowned public opinion researcher dedicated to providing his clients with expert data-driven analysis, so that they may be able to make more informed business decisions. As director of the monthly Investor’s Business Daily/TIPP Poll, Mayur has been recognized as the most accurate pollster in recent presidential elections. In 1992, guided by a passion for statistical modeling and politics, Mayur established TechnoMetrica, a full-service market research consultancy. For more than 25 years, TechnoMetrica has offered clients a wide-range of customizable research services, including customer satisfaction research, readership studies, concept testing, and advertising effectiveness research. Mayur has also partnered with such esteemed national publications as Newsweek to create consumer awards for a number of key industries.


Mark Pfeifle served as deputy national security advisor for strategic communication and outreach at the White House from 2007 to 2009. Mark is a leader in crisis strategy, cybersecurity, and has expertise and deep experience in planning and experience in planning and successfully executing high-impact policies and strategies, including U.S. Department of Homeland Security, U.S Marine Corps, National Sheriffs’ Association, Environmental Defense Fund and Fortune 500 companies on major acquisitions, international relations and cybersecurity challenges. In 2019, Pfeifle spoke on crisis and cyber strategy issues at Baku State University and ADA University in Azerbaijan; at the OSCE Academy, Bishkek Humanities University, Kyrgyz State National University in Bishkek, Kyrgyzstan; Panteion University, Aristotle University, University of Macedonia and the Hellenic National Defense College.

Get Started

Want to work together? Drop us a line and we’ll be in touch.