News

How much are student-athletes worth? March Madness returns, as does compensation debate.

On Thursday, March Madness returns — a small but real step toward making America normal again. This same month, the U.S. Supreme Court will hear arguments in a case that could serve as a catalyst to reshape college sports.

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50 Percent of Americans Support Compensation for College Athletes

As the U.S. Supreme Court readies to review a case involving NCAA compensation limits, half of all Americans support allowing college athletes to receive compensation for playing college sports, according to a new Touchdown Strategies/ TechnoMetrica survey.

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Touchdown Strategies Announces Paul Morrell as Partner

Touchdown Strategies President James Davis has named Paul Morrell as partner. Morrell will advise clients on marketing and communications, public affairs, influencer engagement, and crisis management.

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