How much are student-athletes worth? March Madness returns, as does compensation debate.

As NCAA bickers over how much student benefits are enough, and coaches make millions, student-athletes fight food insecurity and some go homeless. Artur Davis and James Davis Opinion contributors   On Thursday, March Madness returns — a small but real step toward making America normal again. This same month, the U.S. Supreme Court will hear arguments in a case that could serve…

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50 Percent of Americans Support Compensation for College Athletes

Arlington, Va., January 14, 2021 – As the U.S. Supreme Court readies to review a case involving NCAA compensation limits, half of all Americans support allowing college athletes to receive compensation for playing college sports, according to a new Touchdown Strategies/ TechnoMetrica survey. Among those who support pay for college athletes, 60 percent believe compensation…

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Touchdown Strategies Announces Paul Morrell as Partner

Touchdown Strategies President James Davis has named Paul Morrell as partner. Morrell will advise clients on marketing and communications, public affairs, influencer engagement, and crisis management. Morrell brings to Touchdown nearly 40 years of experience with government, business, and non-profit organizations. Most recently, he worked for the Stand Together community, founded by Charles Koch and…

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Survey Finds Americans More Worried About Cybersecurity as Online Commerce, Education Grow During COVID-19

Arlington, Va., September 17, 2020 – As consumers, businesses, and students have moved online during the COVID-19 pandemic, a new survey by Touchdown Strategies and TechnoMetrica finds growing public concern about cyber threats. 46% of Americans say the situation around cybersecurity has gotten worse in the United States over the past year while only 21%…

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Touchdown Strategies Launches New Research and Customer Insights Division

Some familiar names in communications and have announced a new collaboration that leverages their skills and expertise into a new suite of client offerings. James Davis, president of Touchdown Strategies, announced that Raghavan Mayur, president of TechnoMetrica, will serve as an advisor to his firm, providing custom research and analysis that supports data-driven public affairs,…

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