Digital Influence
Practice

Before a single message goes out, we map the terrain. Who holds the power, what the opposition is saying, where sentiment lives, and how loud your voice is relative to the field.

Deliverable: Intelligence brief and baseline scorecard, the strategic foundation for every phase that follows.

Digital & Channel Audit

We audit your presence across paid, earned, shared, and owned channels to see where you’re already strong and where you’re exposed. The audit becomes the baseline every later phase measures against.

Opposition & Competitive Mapping

We map the narratives your opposition and competitors are pushing, and where they’re gaining ground. Knowing the terrain before you move is what keeps a campaign from getting outflanked.

Sentiment & Issue Landscape Tracking

We track sentiment and the broader issue landscape across the audiences that matter to your work, so we know where public opinion already sits before we spend a dollar trying to move it.

Audience & Insight Identification

We identify your target audiences and the insights that explain what actually moves them. Precise targeting is what makes every later phase efficient instead of a guess.

Share of Voice Analysis

We measure your share of voice against peers, opponents, and adjacent issues, the number that tells you whether you’re actually being heard, not just publishing.

Influencer & Validator Research

We research the influencers and third-party validators positioned to carry your message credibly. The right validator can reach an audience that will never listen to you directly.

AI Citation & Prompt Landscape Audit (GEO)

We benchmark your AI citation landscape across ChatGPT, Perplexity, Gemini, and Google AI Overviews, so we know which visibility gate is failing before we prescribe a fix.

Intelligence becomes action. We translate findings into a clear strategic framework: the core narrative, audience-specific messaging, and the channel strategy that gives it maximum impact.

Deliverable: Strategic communications framework.

Core Narrative & Message Framework

We build the core narrative and message framework your campaign runs on. Every asset that follows, earned, owned, or paid, traces back to this.

Audience-Specific Messaging

We adapt that narrative into messaging tailored to each stakeholder segment. A message that lands with a regulator rarely lands the same way with a reporter or a coalition partner.

Opposition Response Playbook

We build a response playbook so your team is ready before the opposition moves, not scrambling after. Speed in the first hours of a story often matters as much as the substance of the response.

Channel & Timing Strategy

We sequence which channels carry the message, and when. The right message in the wrong order can undercut itself before it lands.

Proof Point & Evidence Mapping

We map the proof points and evidence that make the narrative credible. Claims without evidence get ignored by press, policymakers, and AI engines alike.

Creative Platform & Tone Guidance

We set the creative platform and tone guidance that keeps every asset consistent, so a campaign reads as one voice instead of several.

Entity & Schema Architecture (GEO)

We restructure priority content for AI extraction and establish entity presence on Wikidata and third-party directories, so models can identify who you are before they can cite you.

Strategy becomes digital experiences. We produce and publish the assets that carry your narrative, managing owned channels with discipline, optimizing for discoverability, and crafting paid creative that powers amplification.

Deliverable: Live content operation and paid creative.

Owned Channel Management

We manage your owned channels and produce the content that runs on them, on a cadence, not in bursts. Owned channels are the one surface you fully control.

SEO & AI Discoverability

We build the SEO strategy that keeps you visible in search and cited in AI-generated answers. Being findable by a search engine and being cited by an AI engine are increasingly two different jobs, and we run both.

Multichannel Campaign Execution

We execute the campaign across every channel in the plan, not just the easy ones. A strategy that only runs where it’s convenient isn’t a strategy.

Paid Creative Production

We produce the paid creative that powers amplification, built for the channels it will actually run on rather than stretched across all of them.

A/B Testing & Creative Variation

We test creative variations and let the data decide what runs at scale. Instinct picks the first draft; testing picks the winner.

Crisis & Rapid Response

We stand ready with crisis communications and rapid response when something breaks. A 48-hour response window is built into how we staff every engagement.

Schema Deployment (GEO)

We deploy FAQPage, Organization, and Service schema and fix indexability gaps, so AI crawlers can actually reach the content, not just readers.

We deploy the full spectrum of amplification, surrounding your audience from every direction.

Deliverable: Active advocacy network and paid amplification.

Programmatic & Social Advertising

We run programmatic and social media advertising to extend reach beyond earned coverage. Paid is what guarantees an audience sees the message instead of hoping they find it.

Influencer & Creator Partnerships

We activate paid influencer and creator partnerships to reach audiences earned media can’t. These are voices your audience already trusts more than a press release.

Native Content & Publisher Partnerships

We place native content through publisher partnerships that lend it credibility earned coverage alone can’t buy, without pretending it’s something it isn’t.

Coalition & Validator Activation

We build coalitions and activate third-party validators who can say what you can’t say yourself. Credibility borrowed from the right validator often moves further than anything said in-house.

Grassroots & Grasstops Mobilization

We mobilize grassroots and grasstops networks to put real voices behind the campaign. Policymakers respond differently to constituents than to a firm.

Legislative & Stakeholder Outreach

We run direct legislative and stakeholder outreach to the offices and decision-makers who matter. Amplification means little if it never reaches the room where the decision gets made.

Impact is only real if you can show it and act on it. We run a continuous monitor, evaluate, and optimize loop that translates campaign activity into performance evidence, keeps programs improving in real time, and builds the data-backed case for what comes next.

Deliverable: Impact report and data-backed optimization roadmap, proof of performance and a clear path forward.

Real-Time Monitoring & Optimization

We monitor, evaluate, and optimize the campaign in real time, not just at the end of the quarter. Waiting for the wrap report wastes budget that could have been redirected sooner.

Reach & Share of Voice Reporting

We report on reach, engagement, and share of voice against the baseline set in Find. Movement only means something measured against where you started.

Decision-Maker Insight Reporting

We surface how your target audiences and decision-makers actually responded, not just how many people saw something. Impressions are not the same as influence.

Sentiment & Perception Tracking

We track how sentiment and perception moved over the course of the campaign, the same baseline from Find, remeasured, so movement is provable, not asserted.

Earned Media Analysis & Scoring

We analyze and score earned media coverage for reach and impact, not just volume. Ten mediocre placements rarely outperform one placement in the right outlet.

ROI & Cost-Per-Engagement Metrics

We calculate ROI and cost-per-engagement so spend is justified in numbers, not impressions.

AI Share of Voice Tracking (GEO)

We remeasure AI Share of Voice and citation frequency at 30 days, tracked against the baseline set in Find. Citation patterns drift 40 to 60 percent monthly, so this isn’t a one-time check.