- OUR SERVICES
Marketing
- Touchdown Strategies builds one narrative that holds across customers, policymakers, and the public. What the marketing promises and what the company defends in Washington are the same thing.
The Challenges
Challenge #1
A Narrative Rewritten at Every Handoff. Most companies run one agency for marketing, another for PR, and a third for digital. The story gets rewritten at each transition and no one owns the whole picture. Touchdown runs marketing and communications under one team.
Challenge #2
Budget Committed Before the Audience Is Understood. Most campaigns start with a media plan and back into an audience. Touchdown maps values, media habits, and persuadability first, so spend goes to the people who can actually be moved.
Challenge #3
Spend Without Pipeline Evidence. Impressions and reach are easy to report and prove nothing. Touchdown benchmarks before launch and reports which message produced movement, which audience it moved, and what reached pipeline.
Marketing Expertise
Claims Built to Survive Scrutiny.
Touchdown's marketing team comes out of issues management and advocacy, where every message has the potential to be challenged. That instinct carries into marketing: assume the buyer has already heard the competitor's argument, build the proof before the campaign, and test the message against resistance before budget scales.
Audience Intelligence Before Spend.
Touchdown maps audience values, media consumption, and persuadability using custom audience data before any creative is developed, so targeting reflects who actually moves rather than who is cheapest to reach.
Scoped to What You Already Have.
Touchdown assesses in-house capability before proposing scope. Clients with a content team or a media buyer get direction and measurement rather than a duplicate function they are paying twice for.
The FIELD Methodology.
Touchdown runs marketing on the same proprietary framework it applies to every engagement: Find, Inform, Execute, Lift, Demonstrate. Audience intelligence and competitive mapping precede creative, and measurement is built in at the start rather than added when someone asks for a report.
Marketing Solutions
The positioning shapes the media and creative, the measurement tells you which argument is working, and what you learn goes back into the positioning. We keep all three on one team so that loop actually closes.
Positioning and Message Architecture
Touchdown builds the core narrative, tailors the message for each stakeholder segment, maps out the proof points, and prepares the competitive response — defining what the offer is, who it beats, and why the claim holds up when a buyer checks it against the alternatives.
Paid Media and Creative
Touchdown plans, produces, and runs paid campaigns in house across programmatic, social, and video. Creative is built for testing, not for approval, so message variations run against real audiences before budget scales behind the one that works.
Campaign Measurement and Attribution
Touchdown benchmarks before launch and reports every 30 days against pipeline, not just activity — tracking which touch actually led to a qualified opportunity, which message moved the buyer, and how Touchdown's visibility compares to competitors in the categories buyers are searching.
HEALTHCARE INSIGHTS
HEALTHCARE
Touchdown Strategies Announces Jeff Boron as Chief Digital Officer
Touchdown Strategies has added Jeff Boron as Chief Digital Officer. Jeff Boron is...
Monica KloppApril 13, 2026
Uncategorized
Touchdown Strategies Makes the Inc 5000 List
Touchdown Strategies is Recognized by Inc. 5000 as One of America’s Fastest...
Monica KloppAugust 28, 2024
HEALTHCARE
Touchdown Strategies Announces Anna McEntee as Senior Director and Brendan Montesinos as Research Associate
Touchdown Strategies is pleased to announce the addition of new team members.
Monica KloppNovember 17, 2023
Frequently Asked Questions
Yes. Marketing brings a service to market: defining the offer, identifying who needs it, reaching those buyers, and turning interest into pipeline. Touchdown runs that work alongside communications, which builds credibility with audiences who will never sign a contract but who shape what everyone else believes.
Traditional agencies optimize for reach and brand metrics. Touchdown optimizes for pipeline among specific decision-making audiences, builds competitive response into the message framework from the start, and runs paid marketing alongside earned media and advocacy under one narrative rather than separate workstreams.
Engagements are scoped by objective, not retainer tier. Most begin with a discovery and audience intelligence phase that produces a baseline scorecard, followed by campaign development and execution. Touchdown provides a fixed scope and budget after the initial assessment.
Touchdown sets a benchmark before the campaign launches and remeasures periodically against it. The primary measure is pipeline: which touch actually led to a qualified opportunity. Beyond that, we track which message moved the buyer and how Touchdown’s visibility compares to competitors in the categories buyers are searching.
Yes, and Touchdown recommends it. Running both through one team eliminates the contradiction that occurs when a brand agency and a public affairs firm address the same audience with different messages. Touchdown’s service lines operate under a single narrative framework and shared measurement.