A Saturated Information Market. Policymakers and those who influence them are subject to information overload. They get information from traditional media, social platforms, newsletters, podcasts, and online publications and influencers. More than half of U.S. adults get news from social media, making it harder for any one message to gain attention and have an impact.
A Skeptical Climate. Americans are divided, and their views often shape where they get their information and whom they trust. This makes it more important to communicate credible facts and clear, compelling messages through trusted voices and the channels your audiences rely on most.
Unpredictable, Shifting Attitudes. Old assumptions about what certain groups believe and how they will respond no longer hold up. Views can vary widely across demographics and even within political parties, making audiences harder to predict. Organizations need strong research, sharper audience insights, and the ability to adjust messages and strategies as attitudes and policy debates change.
We bring decades of experience and relationships from work with businesses, government, media, and nonprofits, including some of the world’s best-known organizations. That range helps us see challenges from different angles and build strategies around each client’s needs, rather than relying on a standard playbook or one-size-fits-all approach. And we have the experience and know how to execute.
We do more than secure coverage. We also leverage the power of public affairs, advocacy, content, and trusted third-party voices, so each part of a campaign works toward the same goal. We also connect earned media with digital communications, because a majority of adults get their news from social media; it must be part of any communications echo chamber.
We understand the importance of being nimble and adapting. We measure what matters, track how audiences respond, and adjust our work as conditions change. That insight helps us focus time and resources on the messages, channels, and tactics that deliver results.
We work closely with our clients and their staff to understand their goals, challenges, and opportunities. That close collaboration gives us the insight to provide better counsel, move quickly, and build communications strategies that fit our clients, rather than expecting them to adapt to our process.
Touchdown Strategies helps our clients craft and tell their stories, shape public debate, and build influence with the audiences that matter.
Strong communications start with a clear strategy about the story you want to tell and a message that connects with the right audience. We help clients define what they want to say, who they need to reach, and how to make their case clearly, credibly, and persuasively.
A crisis spreads quickly. Organizations confronting one need sound judgment based on experience that allows for decisive and fast action. We help clients prepare for potential threats and navigate crisis when they arise. We help quarterback responses to breaking developments, manage media attention, and communicate effectively with key audiences.
The right messenger can make a strong message more credible. We help clients build leadership profiles, develop thought leadership, engage outside voices, partners, and other advocates who can help carry important ideas to broader audiences.
We help clients earn media coverage that matters to their goals. Our capabilities include media strategy and story development, targeted pitching, identifying interview opportunities, op-ed writing and placement, and other tactics to raise visibility and shape public conversations. We build on every earned media success to create momentum and generate more coverage.
Policy and public affairs efforts gain momentum when organizations work together around a shared goal. We help clients identify potential partners, build and organize coalitions, develop common messages, coordinate outreach, and keep members engaged. We also help manage the day-to-day communications needed to keep a coalition focused, active, and effective.
Touchdown Strategies has added Jeff Boron as Chief Digital Officer. Jeff Boron is...
Touchdown Strategies is pleased to announce the addition of new team members.
Touchdown Strategies is pleased to announce the addition of new team members.
We do more than secure media coverage. Touchdown connects earned media with digital communications, public affairs, advocacy, content, and trusted third-party voices so every part of a campaign works toward the same goal. We also build each strategy around the client’s needs rather than a standard playbook.
Strategy and messaging, media relations and placement, crisis and rapid response, thought leadership and leveraging trusted voices, and coalition building and management. We shape the mix around your goals and the audiences you need to reach.
Yes. We help organizations prepare for potential threats and respond when events break, including managing media interest and communicating clearly with key audiences. Our judgment comes from experience across business, government, and media, which lets us act decisively and fast.
We measure what matters to your goals and track how audiences respond while the work is underway. If a message, channel, or tactic isn’t delivering, we shift our effort to the ones that are.
Yes. We work closely with clients and their staff to understand goals, challenges, and opportunities. That collaboration lets us give better counsel, move quickly, and build a communications strategy that fits your organization.