News

How much are student-athletes worth? March Madness returns, as does compensation debate.

On Thursday, March Madness returns — a small but real step toward making America normal again. This same month, the U.S. Supreme Court will hear arguments in a case that could serve as a catalyst to reshape college sports.

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50 Percent of Americans Support Compensation for College Athletes

As the U.S. Supreme Court readies to review a case involving NCAA compensation limits, half of all Americans support allowing college athletes to receive compensation for playing college sports, according to a new Touchdown Strategies/ TechnoMetrica survey.

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Touchdown Strategies Announces Paul Morrell as Partner

Touchdown Strategies President James Davis has named Paul Morrell as partner. Morrell will advise clients on marketing and communications, public affairs, influencer engagement, and crisis management.

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Survey Finds Americans More Worried About Cybersecurity as Online Commerce, Education Grow During COVID-19

As consumers, businesses, and students have moved online during the COVID-19 pandemic, a new survey by Touchdown Strategies and TechnoMetrica finds growing public concern about cyber threats. 46% of Americans say the situation around cybersecurity has gotten worse in the United States over the past year while only 21% say the situation has gotten better.

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Touchdown Strategies Launches New Research and Customer Insights Division

Some familiar names in communications have announced a new collaboration that leverages their skills and expertise into a new suite of client offerings.

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