For over three decades, NOAA held authority to require observers on commercial fishing boats. When the agency ran out of funds to monitor the Atlantic herring fisheries, it shifted the financial burden to fishermen without congressional authorization. Several fishermen, represented by our client, petitioned the Supreme Court to intervene, challenging both the overreach and the broader Chevron doctrine, which had allowed administrative expansion unchecked by judicial oversight. Touchdown Strategies was retained to drive awareness of this case, targeting Supreme Court influencers to secure the Court’s attention.