Speed Without Certainty. A crisis often moves faster than the facts. News, social posts, and rumors can spread in minutes, often before an organization knows exactly what happened. Wait too long and others define the story. Speak too soon or say the wrong thing, and you can create a second problem that is even bigger than the first.
Many Audiences, Different Stakes. Employees, customers, regulators, elected officials, partners, investors, and reporters all care about different things during a crisis. The challenge is to address each audience’s concerns quickly while ensuring that every message is factual, consistent, and credible.
Lasting Reputational Damage. People remember how an organization handled a crisis long after the details fade. The first hours and days of the response set that impression, and news archives, search results, and social posts keep the story easy to find years later.
Our team has worked in business, government, media, and nonprofits, including with some of the world’s best-known, high-profile leaders and organizations. We know how reporters, regulators, employees, and the public are likely to react, which helps us anticipate what comes next and recommend a response that holds up under scrutiny.
The best crisis response starts well before a crisis emerges. We help organizations identify and manage the risks they face, build contingency plans, prepare messaging, train spokespeople, and prioritize audiences and communication channels. When something does go wrong, your team already knows who decides, who speaks, and what to say.
Earned media, social platforms, digital channels, and direct outreach all need to say the same thing. We build one set of facts and positions, then tailor how it is delivered to each audience and across every channel, so no group hears something that contradicts what another is told.
Our senior advisors work directly with your leadership, general counsel, and communications staff. You get direct advice, and decisions move quickly when they can’t wait.
Touchdown Strategies supports organizations before, during, and after a crisis.
We help organizations identify potential crises and prepare for them. That includes risk assessments, contingency and crisis plans, holding statements and message frameworks, spokesperson preparation, and simulations that test the plan.
In the first hours of a crisis, too often, decisions are made with incomplete information. We help leadership make them, run the response, manage media attention, and issue clear, accurate statements while the facts are still developing. We also make sure employees, customers, regulators, elected officials, partners, and investors hear from you directly and in the right order.
Crises usually surface online first. We monitor news and social platforms, respond to misinformation, and adjust owned and paid channels so accurate information is easy to find and your online reputation is protected.
Once the immediate crisis passes, the reputational work continues. We help organizations rebuild trust through earned media, trusted third-party voices, and direct outreach to the audiences affected, then measure whether attitudes are shifting.
Experience When the Stakes Are Highest
Members of our team have helped leaders navigate high-stakes challenges across business, government, and public life, including:
Supreme Court litigation involving federal government overreach and disputes over government sanctions with the U.S. State Department
Political attacks on companies by presidents and other elected officials, corporate boycotts, and investor disputes
Whistleblower allegations, product-safety concerns, leadership misconduct, and breakdowns in trust
Workforce reductions, energy crises, natural disasters, and international threats involving domestic and foreign governments
National security crises, including supporting the secretary of defense after 9/11 and during the wars in Iraq and Afghanistan
Touchdown Strategies has added Jeff Boron as Chief Digital Officer. Jeff Boron is...
Touchdown Strategies is pleased to announce the addition of new team members.
Touchdown Strategies is pleased to announce the addition of new team members.